Free hotel stay when you have a lot of Facebook friends: social network, the new exchange currency
Awarding guests willing to share their virtual network with discounts, club cards and free coupons: it’s the latest news in social network-based economy. The idea started off from Nordic Light Hotel in Stockholm to land at Marriott: do you have 2 thousand friends on Facebook and 100 thousand followers on Instagram? You can stay one week for free, it will only cost you a post. Do you retwit contents with the initiative hashtag? You own 2 points and build up for discounted tariffs. These are only 2 examples, but it’s an already widespread philosophy: you gain when you share your network of friends and social actions, in other words, your word of mouth. Hotelied.com is riding the groundswell of these initiatives, by analyzing users’ marketing potential and informing on hotels where these offers are available. Will it be just a fleeting trend or a new frontier?